Stylists
and celebrities
In
New York, the world's media awaits the red carpet for the influential
players in the world of entertainment and fashion for the annual
VH1/Vogue fashion awards. At the ceremony, trophies will be awarded
to the best styled men and women in music and film and the most
instrumental designers and models as voted for by the fashion industry.
Over
the past decade celebrity media has
exploded across the tabloids and has consumed the pages of glossy
magazines. As a natural progression fashion awards began a few years
ago highlighting the growing expectancy from the media on celebrities
to look good and project glamour.
Everyone in the industry wants to cash in on the trend . For all
major entertainment events from award shows to movie premieres,
major designers are after big name celebrities to wear their designs.
The 'CNN' factor means images are seen all over the world. When
a star wears a designer outfit to a star studded event, its like
placing a billboard ad, sales go up almost immediately. Look what
Liz Hurley and Jennifer Lopez did for Versace.
Trying
to obtain stars to wear their designs has reached new heights with
Dolce & Gabbana creating tour outfits for Madonna and Whitney
Houston and Juilen Macdonald designing for Kylie Minogue.
Fashion magazines such as Vogue and Harpers Bazaar now have the
hottest stars on their covers with previous covergirls including
Winona Ryder, Britney Spears, Madonna and Gynneth Paltrow.
Despite access to the world's most expensive and beautiful clothes,
stars simply do not have the time to concentrate on theircareers
and image at the same time. As a result the hire professional dressers
aka stylists.
Once frowned upon by the fashion industry stylists are now being
hailed as the backbone of fashion.
Jennifer Lopez, winner of the 'Best styled female' two years ago,
claims not to have one but several stylists.
The
job of a stylist consists of keeping up with thetrends and shopping
for their client. Stylists have become very powerful in the fashion
industry because clothes designers have to influence the stylist
to get to the star. More successful stylists often enjoy V.I.P treatment
with front row seats at fashion shows including free clothes and
flights.
For
stars, particularly women, your success can be heightened by your
style. At last years show, Renee Zellweger picked up the award for
Best red carpet moment and despite movie success in Jerry Maguire
and Bridget Jones, it was not until her fashion decisions improved
that her success truly soared. She now receives praise from the
likes of Shoe designer Manolo Blankik and British designer John
Galliano.
In
the early 1990's Versace took his best models and created a new
breed of women the world came to know as 'Supermodels'. They ozzed
sex appeal, style and glamour but their popularity has declined
and we now look to our favourite stars for the same thing.
As the public becomes more fashion conscious, simply wearing the
right labels is no longer enough. The hair, make-up and clothes
are part of the gig and unless you are naturally stylish and you
have the time to follow the trends, there will always be someone
willing to do the job for you.
Esohe Ebohon
